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IMU Psychology Lecturer is the only Invited Speaker from Asia at Clinical Hypnotherapy Conference

30 Jun 2014

31 May – 1 June 2014 – A member of the IMU faculty from the Division of Psychology, Zuhrah Beevi Ahmad, was invited to speak at the Evidence Based Practice in Clinical Hypnotherapy Conference. Zuhrah was the only invited speaker from Asia at the Conference. Zuhrah presented on evidence based practice in prenatal hypnosis and the key findings of her Phd research to conference participants. Her study examined the efficacy of hypnosis treatment during pregnancy. The preliminary results indicated that pregnant women who received hypnosis treatment during pregnancy experienced decreased psychological (e.g. anxiety) and physical symptoms (e.g. vomiting). The talk also provided conference participants with an overview of appropriate hypnosis techniques that can be used to reduce psychological and physical symptoms during pregnancy, which were developed from Zuhrah’s  Phd research. “When I was invited to speak at this conference, I felt that my research was acknowledged, more so that I was the only person invited from Asia. The response to the presentation stimulated much interest and discussion. I also had several offers of research collaboration ,” said Zuhrah, who previously presented her preliminary findings at the Malaysian Psychology Conference in 2012. “I became interested in hypnosis research on pregnant women because of its positive outcomes. As a result of hypnosis, women were able to cope better during pregnancy, labour and postpartum. Hypnosis given to women during pregnancy also leads to positive outcomes for their babies.” A lecturer at the IMU, Zuhrah is currently completing Phd research which looks at the efficacy of hypnosis treatment during pregnancy. Her main research interests are the effects of hypnosis on reproduction and childbirth, and she has written extensively about the value and importance of doctor-patient communication. At the University, she teaches students from the psychology, medical, pharmacy and health sciences programmes. The Evidence Based Practice in Clinical Hypnotherapy Conference was held from 31 May to 1 June 2014 at Central London. The Conference consists of two days of lectures, talks and demonstrations on the subject of Clinical Hypnotherapy and related disciplines. It gave its participants a chance to keep up to date with the latest learnings and research.

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