While many may believe that businesses should solely prioritise profit and growth, the authors of Venture Meets Mission challenge this notion by advocating for an entrepreneurship that is inherently purpose-driven and oriented towards societal improvement. According to this perspective, businesses possess untapped potential to contribute significantly to the betterment of all and, in turn, enhance the collective wellbeing of the communities they serve.
Prof Gerard George, one of the co-author of Venture Meets Mission, who is also the Group Managing Director of IMU Health, share more about the book and why it is an important read for leaders and organisations of all sizes. Tune in to this podcast Venture Meets Mission to learn more.
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